SPOILER ALERT: A free worksheet will be available at the end of this series for you to download and walk you through the step-by-step process to work through the 3 questions based on your circumstances.
I know there are many career seekers and/or business owners in a daze asking themself "where do I go from here?" . I believe that sometimes you have to go right back to where you started in order to find out where you need to be. So with no further ado these are the 3 questions that changed the trajectory of my life:
Question 1: WHO AM I HERE TO SERVE?
As I mentioned in Part 1 of the series, my plan was to post Kiiji ad to provide resume writing services. For over 10+ years, I had been doing resumes of friends and acquaintances, at no charge, so it made the most sense to serve career seekers .
But, when I started to really think, it became quite apparent that I will never be good at everything, but I am great at a couple of things that people could benefit from which included Office Administration.
Answer to Question 1:
My answer is based on my skills, experience, and circumstances. Another way to ask this question is "Who can benefit from what I have to offer?". I offer this alternative in case your service offering is very specialized and only a select few, up until now, could benefit from.
If this this the case, you will need to do further research and analysis in order to determine if this specialized offering can only help a select few.....or can a transformed version be created that will allow you to serve other audiences.
From Day 1 and to this day, this has been the hardest of the questions to answer. Initially I thought the best way to serve my audiences was to include everything that I was great at, biggest mistake ever! It burnt me out and made me so salty I was already to call it quits in Year 2.
So now I only offer my client services that I love doing and they will get the best benefit from. I am not naive to the fact that in any business (even non-profit) you need money to make money, but I have decided for it is a means to to the end (God's purpose for me).
Answer to Question 2:
So now that I know better, this is how I do it #montelljordanvoice
Most likely this will be the first question you get from a potential lead "What's in it for me?"
Even in a time such as this where most of us do not even know where their next dollar is coming from, how how much longer they can keep their business going, people employed, et al - if their is proof that the product and/or service adds value, the client will pay. They understand that is an investment they are making, not an expense they are paying..
Answer to Question 3:
In non-business terms, I want to be able to provide my clients with the ability to focus on what they need to so they can achieve the life they desire. Period, it really is that simple.
In business terms, this is what I am trying to accomplish with each of the groups I serve:
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